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Ms. Chua Sher Lin

Chief Financial Officer

Ms. Chua Sher Lin was appointed as the Chief Financial Officer in September 2015. She joined our Group in 2005 as Finance Manager and was subsequently promoted to Financial Controller and eventually the Chief Financial Officer in 2015. She is responsible for matters relating to corporate finance and financial management of our Group, and oversees the finance, human resource and information technology departments. She is also actively involved in formulated policies and strategies for our Group.

Prior to joining our Group, Ms. Chua Sher Lin was the Finance Manager at Goldin Enterprise Pte Ltd and was a Senior Corporate Tax Consultant with KPMG. She is a Chartered Accountant in Singapore, a member of the Institute of Chartered Accountants Singapore and also a member of the Association of Chartered Certified Accountants.

Ms. Chua Sher Lin graduated with a Diploma in Accountancy from Ngee Ann Polytechnic in 1999.

Mr. Choo Teck Chuan

Chief Operating Officer

Mr. Choo Teck Chuan was appointed as the Chief Operating Officer in April 2018. He is responsible for overseeing the operations of our Group and the brand and marketing division.

Prior to joining our Group, from October 2015 to February 2018, Mr. Choo Teck Chuan was the Vice President, Operations & Development of Moove Media Pte Ltd, the advertising arm of ComfortDelGro Corporation Ltd.

From March 1984 to August 2015, Mr. Choo Teck Chuan served in the Singapore Armed Forces (SAF) and retired from service with the rank of Lieutenant Colonel. During his time with the SAF, he held various command and staff appointments. He was awarded the Command Appointment Award – Battalion in 2011 and the SAF Long Service and Good Conduct (30 Years) Medal in 2014.


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